Search Engine Optimization
Strong web presence is the mandatory asset for the organization.
Making the web presence search engine friendly is the crux for generating
quality web traffic to the website. With
good knowledge and understanding of how search engine works, I analyze the
business and do keyword research from a consumer perspective and considering future keyword’s
potential rather than just going only with Google’s keyword search volume. Here are some of the skills which I possess in SEO:
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Social Media Marketing
Brands no longer tell consumers but what it is
instead it is what consumer tell each other it is. Social media has
empowered consumers hence its essential for brands to have a strong
social identity. With better understanding and knowledge of social media
channels like Facebook, LinkedIn, twitter, Pinterest, visual.ly, stumble upon,
and YouTube, I strategically leveraged channels for sharing relevant
content - infographics, blog articles, reports, press releases etc. to
engage and influence the target consumers.
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Email Campaign
Email is still evolving despite challenges posed by the spread of social and mobile media. Email always tops my marketing campaign plan. I have hands on experience on various aspects of email campaign planning such as campaign messaging, content, eDM design, email tools, reports and metrics. As a spearhead marketers, I always leverage email as the best medium to reach out to the consumers for marketing communication.
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Drip Marketing Campaign
Drip campaign is a communication strategy that shares set of
messages/content to customers in the buying cycle for nurturing. With
knowledge on various digital touch points, I use email as a medium in
combination of channels like blog, social media, landing pages, webinars,
YouTube videos to share content at the right time for consumer to take them to the
sales point.
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Event Marketing
Regardless of thrived digital marketing channels, nothing beats the event marketing for its direct and personalized interaction to educate, engage, and inspire consumers for immediate sale. I have hands on experience in developing themed exhibits, displays, pull –up banners, presentations and collaterals for international expos, product launches and seminars to promote software products and services. Knowing the importance of digital channels, I strategically leverage email campaigns, social media and PR to get the maximum footprints of the targeted audience.
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